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Article: Coast Magazine Repositions to Take on Orange Coast BSMG Pulling Back from OC; AdAge Honors Two Locals
- Article from:
- Orange County Business Journal
- Article date:
- July 13, 1998
- Author:
CopyrightCopyright Orange County Business Journal Jul 13, 1998. Provided by ProQuest LLC. (Hide copyright information)
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Corona del Mar-based Coast magazine is switching from a bimonthly to a slick monthly publication, and is going to compete head-to-head with Orange Coast magazine of Costa Mesa.
Jim Wood, who co-publishes Coast along with his wife, Nikki, said they nearly sold the magazine earlier this year, which this paper's OC Insider reported at the time, despite Wood's denial. He didn't disclose the potential buyer, only saying the deal "evaporated." It nonetheless provided the catalyst for change that the couple had been thinking about.
The magazine will use higher-grade paper, the pages will be reduced from the current 10-by-12 inches to 8.5-by-11 inches and the total number of pages will double to ...