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Article: Humorous ad campaign introduces eye drops
- Article from:
- Ophthalmology Times
- Article date:
- April 15, 2003
- Author:
CopyrightCopyright Advanstar Communications, Inc. Apr 15, 2003. Provided by ProQuest LLC. (Hide copyright information)
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Atlanta-Most advertising campaigns aim to be "eye-popping," but a new television commercial for Novartis Ophthalmics' eye drops shows a golfer doing just that.
In the 60-second spot that began airing in late February, a golfer appears to remove his itchy, allergic eyes and wash them to soothe the discomfort. A print advertisement follows suit.
The humorous advertisements promote Novartis' ketotifen ...