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Article: $500 million development...Black Rock emerges as ritzy as envisioned

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Journal of Business
Article date:
May 22, 2003
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ROCKFORD BAY, Idaho-"What do you know... heaven does have a golf course," says the come-on line for Black Rock, the swanky golf-and-housing development here.

That may be so, but for some, playing the private 18-hole Black Rock course could prove to be an experience closer to, well, the opposite of heaven.

"This course is not a course for the macho guy who has a poor handicap and wants to hit from the back tees; it's gonna kick his butt. There's just trouble everywhere," Black Rock owner Marshall Chesrown says of the new golf course overlooking Coeur d'Alene Lake.

Most of the 7,200-yard course is ready for its July 10 opening, although work still is under way on Black Rock's palatial, ...

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