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Not Just for the Money: An Economic Theory of Personal Motivation

Bruno Frey. Not Just for the Money: An Economic Theory of Personal Motivation. Cheltenham, UK: Edgar Elgar Publishing, 1997, 156 pages.

Reviewed by John J Lawler, Institute of Labor and Industrial Relations, University of Illinois at Urbana-Champaign, IL.

Shortly after assuming the presidency in 1969, Richard Nixon and his advisors determined that one way to contain the ever-increasing opposition of America's youth to the Vietnam War was to implement a lottery for the military draft. The reasoning seemed to be that much of the opposition to the war was fueled by the uncertainty of students (at least male students) regarding their draft status once they finished college. By randomly ...

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