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Article: Meanings of the Market: The Free Market in Western culture
- Article from:
- Anthropologica
- Article date:
- January 1, 2002
- Author:
CopyrightCopyright Wilfrid Laurier University, Department of Sociology and Anthropology 2002. Provided by ProQuest LLC. (Hide copyright information)
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James Carrier (ed.), Meanings of the Market: The Free Market in Western Culture, Oxford and New York: Berg, 1997, xvii + 276 pages
Reviewer: Anne Vallely
concordia University
On July 4th of this year, Adbusters magazine unveiled a new American flag. In place of the familiar white stars were corporate logos such as those of Nike, McDonald's, Shell, IBM and Coca-Cola. The intention, of course, was to highlight the power that big corporations now have over the political process, but its resonance attested to something closer to home: increasingly, the very meaning of "America"--what it stands for in the popular imagination--is being truncated and reduced to little more than that of "economy." ...