Article: CSK renews official auto parts store, race sponsorships

Checker Schuck's Kragen has renewed its sponsorship as the official auto parts store of NHRA and has signed a multi-year agreement extending its support of the Checker Schuck's Kragen NHRA Nationals at Firebird Int'l Raceway in Phoenix. The event has been a main-stay on the NHRA circuit and will celebrate its 20th year in 2004.

As the official auto parts store of NHRA, CSK can utilize the NHRA logo in advertising and promotional campaigns, and the company receives signage at all national events and is featured in many NHRA-driven marketing initiatives.

"We have been extremely satisfied with our corporate involvement with NHRA, the Worsham family, and Firebird Int'l Raceway in our hometown ...

Related newspaper, magazine, and journal articles:

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!