Article: Proper insomnia therapies lower total care utilization

Accurate diagnosis and deft prescribing key the control of this costly 'trigger' disorder

he late-night advertisement shows a clock ticking and a woman tossing and turning in bed. The alarm goes off and it's 6:30 a.m. "I can get by with no sleep. I've done it before," she mutters unhappily.

Unfortunately, this scenario--which is used by drug maker G.D. Searle & Co. to advertise its "sleep solutions"--is familiar to millions of Americans. The Rochester, Minn.-based American Sleep Disorders Assn. estimates that one-third of adults have trouble falling asleep or staying asleep. The annual cost of patient care and therapy with hypnotic medications runs into billions of dollars.

But ...

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