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Article: Winning the market share race
- Article from:
- Pharmaceutical Executive
- Article date:
- October 1, 1998
- Author:
CopyrightCopyright Advanstar Communications, Inc. Oct 1998. Provided by ProQuest LLC. (Hide copyright information)
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How can companies make sense of huge amounts of internal and external data to analyze market share and ultimately gain competitive advantage? Try a simple, step-by-step approach to market share analysis using data warehousing.
The last decade has witnessed intense national and international competition and a record number of consolidations and merger activities in the pharmaceutical industry. Small companies are squeezed out of the market by big players. Big players are competing for market share. If a company is number one or two in a specific drug category, it must use innovative, creative alternatives to stay on top.
As information technology (IT) advances, the understanding of how to ...