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Cereal maker pulls ad that "Kix" chemical engineering
- Article from:
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Chemical Engineering Progress
- Article date:
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November 1, 1998
- Author:
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Copyright informationCopyright American Institute of Chemical Engineers Nov 1998. Provided by ProQuest LLC. (Hide copyright information)
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General Mills has agreed to pull an advertisement for its Kix cereal, after AIChE voiced concerns about the ad. The ad claimed - erroneously - that Kix is made without chemical engineering.
The ad, which appeared in recent issues of Better Homes & Gardens, Parents, and other magazines, features an image of an unidentifiable chemical and the headline "No Chemical Engineering."
The use of the "No Chemical Engineering" ad by General Mills was surprising because the company employs dozens of AIChE members. Once management at General Mills became aware of AIChE's concerns, though, the company proved very responsive.
"We were delighted that General Mills agreed to stop running this ...