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Article: SMALL BIZ PROFILE: Natural Stone gathers no moss on roll to success
- Article from:
- Indianapolis Business Journal
- Article date:
- July 14, 2003
- Author:
CopyrightCopyright IBJ Corporation Jul 14, 2003. Provided by ProQuest LLC. (Hide copyright information)
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If not for copiers, Laura Substalae's life might be a lot different. The owner of Carmel's Natural Stone Specialist, a tile and stone retailer and installer, started out after college selling copiers.
"I hated it," she said.
The job taught her the fundamentals of selling, however, which she took with her when she landed a job at a tile distributor owned by a friend of her mother's.
Although luck played a part in getting that first job, hard work and solid sales skills led to her having her own company. Substalae moved to Indianapolis in the early '90s and worked for a tile and stone company here. When she left that firm, enough clients called her at home to convince her to go out on her ...