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Article: Shoney's aims to recapture shrinking marketshare with companywide changes
- Article from:
- The State Journal
- Article date:
- November 23, 1998
- Author:
CopyrightCopyright State Journal Corporation Nov 23, 1998. Provided by ProQuest LLC. (Hide copyright information)
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CHARLESTON--Some people like to manage from the top down.
Ray Schoenbaum, vice chairman of Shoney's Inc., is not one of those people.
"I try to visit 10 to 15 stores a week," said Schoenbaum on a recent two-day swing through West Virginia. "Because what I found is that what people would tell me in Nashville (where Shoney's is headquartered) was not necessarily so."
Schoenbaum, son of West Virginia native and Shoney's founder Alex Schoenbaum, was in West Virginia in late October to promote a number of changes that the restaurant chain is making in order to regain its shrinking marketshare.
"My father started Shoney's in Charleston 50 years ago," Schoenbaum said. "His principles were simple ...