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Article: Oracle Packaging begins revolutionary video cassette production in Toldeo plant
- Article from:
- Toledo Business Journal
- Article date:
- November 1, 1998
- Author:
CopyrightCopyright Telex Communications, Inc. Nov 01, 1998. Provided by ProQuest LLC. (Hide copyright information)
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The old saw that "if you want something done right, do it yourself" certainly applies in the case of Oracle Packaging's efforts to make a major change in the video tape industry. After unveiling a redesigned video cassette in 1994, the company has scrapped a previous deal with a California firm in favor of producing the new model VHS cassettes, IntellishellTM, at its Toledo facility on Stickney Avenue.
The laminar cassette was developed as part of a Oracle's business plan to diversify its product mix and grow with the rapidly expanding video cassette market. The new cassette is a laminated structure formed by bonding the printed paperboard directly to the specially designed light-weight ...