|
|
Article: International Franchising in Emerging Markets: Central and Eastern Europe and Latin America / International Franchising in Emerging Markets: China, India and Other Asian Countries
- Article from:
- New England Journal of Entrepreneurship
- Article date:
- April 1, 2003
- Author:
CopyrightCopyright College of Business, Sacred Heart University Spring 2003. Provided by ProQuest LLC. (Hide copyright information)
|
Ilan Alon and Diane H. B. Welsh, editors, International Franchising in Emerging Markets: Central and Eastern Europe and Latin America. Chicago: CCH Inc., 2001.
Ilan Alon and Diane H. B. Welsh, editors, International Franchising in Emerging Markets: China, India and Other Asian Countries. Chicago: CCH Inc., 2001.
Half of a two-book series, International Franchising in Emerging Markets: Central and Eastern Europe and Latin America, is a comprehensive, educational and yet practical collection of research and articles on the topic of cross-border franchising. Edited by Dr. Ilan Alon, associate professor of international business at Crummer Graduate School of Business, Winter Park, Florida, and ...