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Article: Teaching variable data printing
- Article from:
- GATFWORLD
- Article date:
- July 1, 2003
- Author:
CopyrightCopyright Graphic Arts Technical Foundation Jul/Aug 2003. Provided by ProQuest LLC. (Hide copyright information)
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Printing may have radically changed in its methods, but its basic-premise never really changed since Gutenberg printed his forty-two-line Bible. Printing then and now involves the reproduction of the same book page(s) over and over again until we produce the required numbers of identical copies. Be it the 180 bibles Gutenberg printed five hundred years ago, or a Harry Potter novel printed in the millions.
Both of these were printed with conventional printing process, i.e., printing a static image. Although conventional printing processes and remain the most important printing processes, their inability to print changeable image content has prevented mass-producing printed pieces with ...