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Article: Variable data printing-the key to realizing CRM benefits
- Article from:
- GATFWORLD
- Article date:
- July 1, 2003
- Author:
CopyrightCopyright Graphic Arts Technical Foundation Jul/Aug 2003. Provided by ProQuest LLC. (Hide copyright information)
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Corporations around the globe are struggling to attract and retain customers, remain competitive and grow market share in today's economic climate. Millions of dollars have been spent on research and consultants who all agree on one key factor to business success: Know your customer. As a result, millions more dollars have been spent on customer relationship management systems (CRM), which hold a treasure trove of information about customer demographics, buying patterns, and preferences. But to date, these databases have been vastly underutilized, mainly because of lack of awareness of the latest advancements in another technology that can take the important information that CRM systems ...