Article: Digital Printing Council

Inform, Promote, Market, Relate. As the director of the Digital Printing Council (DPC), it has been my good fortune to be able to interact with our members on a daily basis-the CEOs, presidents, and senior-level managers in the smallest to largest companies in the industry. The companies are a diverse group: from the "leaders and bleeders" (those that have survived the anomalies of the digital printing market and have made it work profitably in their companies) to the neophyte companies (those that are investigating this new technology but have not yet made the leap into the market) and all sorts of companies in between.

When talking to members about how they make digital printing work in ...

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