Article: Mystery shopping in your organization

A human side to customer service data can be found through mystery shopping.

While developing a long-range strategic business plan for Campbell Health System in Weatherford, Texas, the board of directors, administration, medical staff, and I determined that improved customer service could help us meet our goal of attracting and retaining more patients in our local market. To reach our objective, we decided to develop a corporate culture that emphasized our cu.customer's' needs and satisfaction.

Most healthcare executives know that an effective and logical first step for evaluating customer satisfaction is to gather feedback using statistically accurate customer service tools. This data ...

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