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Article: Direct mail-an effective and growing media
- Article from:
- GATFWORLD
- Article date:
- September 1, 2003
- Author:
CopyrightCopyright Graphic Arts Technical Foundation Sep/Oct 2003. Provided by ProQuest LLC. (Hide copyright information)
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Thousands of GATF/PIA members print materials specifically designed for direct mail pieces and many depend on direct mail printing for a sizable portion of their sales. GATF/PIA estimates that direct mail printing accounts for approximately $30 billion in printers' annual sales revenues or around half of the dollar volume of printing that ends up in the mail stream.
Direct mail has always been an effective marketing media. The fact that virtually all U.S. households have mailboxes and they can be targeted by various demographic characteristics makes direct mail an ideal advertising tool. Further, the current movements to restrict telemarketing and email marketing may add more growth to this ...