Article: Creating markets for recycling

When a school child, a parent, or a businessperson comes into the Environmental Protection Agency's New England Research Library where I work to talk about how they can "help" the environment, they usually talk about recycling. Recycling is the best known pro-environment action that you can take without major investments in time, equipment or social organizing. Anyone can do it. Anyone can collect recyclables or buy products made with recycled materials.

Because recycling is so easy, some environmentalists distrust it, branding it a "feelgood activity" with questionable environmental worth. Since it's so accessible and since businesses push their products emphasizing recycled content, ...

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