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Article: Public relations editorial roundtable
- Article from:
- The Business Journal - Central New York
- Article date:
- May 12, 1997
- Author:
CopyrightCopyright Central New York Business Journal May 12, 1997. Provided by ProQuest LLC. (Hide copyright information)
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With marketing and advertising already capturing the lion's share of attention, many clients have considered public relations an afterthought, if they consider it at all.
Recently, four prominent representatives from local advertising agencies and a professor of public relations came together with Norman Poltenson, the editor of The Business Journal, to discuss the past and present of public relations, its goals and outcomes, and what clients need to know about PR. Chuck Beeler is vice president of public-relation services at Mark Russell & Associates. Ann G. Higbee is the managing partner of public-relations services at Eric Mower and Associates. Walter D. Rath is the director of ...