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Article: A quality function deployment approach to strategic capital budgeting

Article from:
Engineering Economist
Article date:
January 1, 1999
Author:
Copyright

ABSTRACT

This paper presents a new analytic method of capital budgeting that takes into account both customer "wants" and competitor's status (or relative position and strength. The model, which is loosely based on quality function deployment (QFD), incorporates market segments, customer "wants," design specifications, various manufacturing processes, and capital budgeting projects as rows and columns of interconnected QFD matrices. In addition, we have used the analytic hierarchy process (AHP) to determine the intensity of the relationship between the variables involved in each matrix of the model. Ultimately, the goal of these matrices is to prioritize projects and ensure that the ...

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