Article: From the vertical to the personal horizon

Article: Syracuse Agency Expands Okidata Account; Firm to Launch ...
PR Newswire;  January 19, 1999 ;     700+ words ... ... been selected to handle another vertical marketing segment for Okidata of Mount ... successfully launched Okidata's first vertical marketing program last summer for the ... advertising including affiliate, cable TV and radio, and national ...

Article: AN EMPIRICAL INVESTIGATION OF THE INTERNAL POLITICAL ECONOMY OF ...
Journal of Business and Entrepreneurship;  July 1, 2000 ;     700+ words ... ... administered, contractual and corporate vertical marketing systems is tested using the political ... The emergence and development of vertical marketing systems has been one of the most ... 1965). An understanding of how vertical marketing systems function and are organized ...

Article: New Guide to Vertical Marketing.(Guide to ...
B to B;  January 16, 2006 ;     573 words ...BtoB's new Guide to Vertical Marketing online section will compile the "Vertical Insight ... to fine-tune campaigns. Visit the Guide to Vertical Marketing at www.btobonline.com/docs/random/vertical-marketing.html.

Article: Expand your business through vertical ...
Pest Control;  March 1, 2007 ;     700+ words ...Vertical marketing is a great way to expand your ... professionals (PMPs). Simply put, vertical marketing is the promotion of products or ... in the vertical marketplace. Vertical marketing should be a part of every company ...

Article: STATE OF THE ART INTRODUCES NEW VERTICAL MARKETING ...
Business Wire;  November 18, 1996 ;     700+ words ... ... market companies, introduces its Vertical Marketing Partners (VMP) program. Partnering ... petroleum distribution. "Our new vertical marketing program positions resellers to differentiate ... including direct mail, collateral and vertical marketing seminars held throughout the country ...

Article: Cross currents in vertical marketing.(Editor's ...
B to B;  June 27, 2005 ;     700+ words ...Byline: Ellis Booker Welcome to Vertical Marketing 2005, a collection of the Vertical Insight sections ... toward it. A great example of the consequences of vertical marketing is Panasonic's Toughbook PC, a "rugged'' laptop ...

Article: Weider realignment facilitates a vertical marketing ...
Chain Drug Review;  April 27, 1998 ;     700+ words ... ... International Inc. has realigned its business to pursue a vertical marketing strategy targeting three product segments. "As we approach ... comments chief executive officer Richard Bizzaro. "The vertical marketing strategy and organizational realignment are designed to ...