Article: When public relations becomes government relations

Cultural dynamics affect the practice of public relations in different regions of the world, yet most discussions come from an American perspective. The American perspective embodies Western values and may not be effective when practitioners conduct public relations in other nations. To help practitioners plan for international public relations, this article discusses two issues that occur when public relations becomes government relations: K. Sriramesh's model of personal influence and Geert Hofstede's concept of power distance.

When discussing the similarities and differences in international public relations, a Thai colleague would joke about the practice of public relations in his ...

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