Article: Product development: The competitive edge

A well-defined process can keep the product pipeline humming and help your company stay one step ahead of the competition.

THE FIRST-EVER product development certification program has surfaced, promising to equip astute managers and teams with important processes and the knowledge needed to effectively compete in the world of product development.

The 1999 Product Development & Management Association (PDMA) International Conference at Marco Island, Fla., in October featured leading-edge presentations on product innovation and development by corporate practitioners from a variety of industries and leaders from top universities. The conference also introduced the first certification ...

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