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Article: Company expects to double sales with online catalog
- Article from:
- Northeast Pennsylvania Business Journal
- Article date:
- December 1, 1999
- Author:
CopyrightCopyright Northeast Pennsylvania Business Journal Dec 01, 1999. Provided by ProQuest LLC. (Hide copyright information)
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With the rapid growth in e-commerce, industry observers say small businesses can now compete with "the big guys." Calling Internet trade "the great equalizer," industry experts say small businesses can fare better than their larger competitors, making e-commerce "inversely proportional" in favor of the small guy.
One Northeastern Pennsylvania-based office supplies and furniture vendor expects its $10,000 investment in a new interactive online catalog to double its sales to more than $2 million - returning its investment 100 fold. The new online office supplies catalog not only allows the business to compete globally with larger corporations, but also improves its service to customers, ...