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Article: Doner will take Mazda campaign down under
- Article from:
- Orange County Business Journal
- Article date:
- December 20, 1999
- Author:
CopyrightCopyright CBJ, L. P. Dec 20, 1999-Jan 2, 2000. Provided by ProQuest LLC. (Hide copyright information)
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Marshall Pitches Yamaha to Bikers; Heil-Brice Adds Dot-Com.
The Newport Beach offices of Doner, together with Clemenger Harvie, Melbourne, bested three other ad shops last week in a shootout for Mazda Australia's estimated $20 million advertising account.
Doner's "Get In. Be Moved" campaign created for Mazda North American Operations will be rolled out over the next 18 months.in Australia.
Incumbent Clemenger Harvie, a division of Clemenger Communications Group in Australia and New Zealand, has handled the bulk of the Mazda Australia account for 23 years. Grey Advertising handled the commercial truck business.
Doner and Clemenger competed with Grey, DDB Needham and J. Walter Thompson ...