Article: Hip Clothing Co. "Native Threads" Founded on Belief in Cultural Style as Pride Builder

CARLSBAD, Calif. -- Some people know how to create excitement. Just the right combination of good people, hip togs, dance-able tunes and larger-than-life Native graphics displays can create an environment that makes you feel like you're in just the right place. That place is the Native Threads booth at most major Indian gatherings around the country.

Founded "on cultural awareness and style" in 1990 by Rudy Rojas (Tiwa, Ysleta Del Sur Pueblo) in his garage in San Diego, Native Threads has grown into a name brand clothing company in Native America. Rojas understands that this success has been the result of years of hard work and dogged determination. He also knows how to throw a good party, ...

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