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Article: Study: Young Blacks see more alcohol ads
- Article from:
- Westside Gazette
- Article date:
- September 17, 2003
CopyrightCopyright The Gazette Newspaper Group Sep 17, 2003. Provided by ProQuest LLC. (Hide copyright information)
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Young Blacks see far more than their share of the $333 million worth of advertising placed in major magazine by the nation's alcohol industry, a university study says.
A report by Georgetown University's Center on Alcohol Marketing and Youth, released Thursday, said Blacks from 12 to 20 years old saw 77 percent more of these ads in 2002 than their non-black peers did.
The disproportionate exposure was amplified when the report broke down types of alcohol. Young Blacks saw 81 percent more magazine ads for distilled spirits, the study found.
The report shows "that the industry is directly targeting Blacks kids," said Rev. Jesse Brown, executive director of the National Association of African ...