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Article: CORPORATE PROFILE: Norman Morales Sails Vineyard Bank Into More Expansive Waters
- Article from:
- Inland Empire Business Journal
- Article date:
- February 1, 2004
- Author:
CopyrightCopyright Daily Planet Publishing Inc. Feb 01, 2004. Provided by ProQuest LLC. (Hide copyright information)
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Norman Morales, president/CEO of the fast-moving Vineyard Bank operates as pilot/captain of a stable, yet ever-expanding community bank that has succeeded in navigating rough waters crowded with other vessels, due to a "brand-new" approach to community banking - friendliness and concern for customers and employees alike. So simple and yet so rare, the concept of caring for the wellbeing of employees who will, in turn, care for the well-being of their customers, creating a domino effect - is not the approach one would expect the banking industry to adopt. At least, not those of us old enough to remember tellers in cages and bank officers with supercilious attitudes.
Thankfully, times have ...