Article: Hancock Fabrics goes online to reinforce niche

TUPELO - Through constant alterations, Hancock Fabrics continues to reinforce its own niche.

As the second largest fabric chain in the U.S., Hancock Fabrics Inc. (NYSE: HKF), a Tupelo-based company, sells fabrics, crafts and sewing accessories through about 450 stores in 42 states, supplies more than 100 independent wholesale customers, and continues to shape its business plan with emerging trends.

"We're not mom's fabric store any more," said Larry G. Kirk, Hancock Fabrics chairman and CEO. "As people see more volatility in high-tech stocks, and Internet companies running out of cash, they're coming back to the true and trusted stocks like Hancock Fabrics."

Last month, the board of ...

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