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Article: Dry eye treatment presents a business opportunity
- Article from:
- Ophthalmology Times
- Article date:
- April 1, 2004
- Author:
CopyrightCopyright Advanstar Communications, Inc. Apr 1, 2004. Provided by ProQuest LLC. (Hide copyright information)
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A financial perspective
Target those patients with symptoms while generating a new revenue stream
Dorado, Puerto Rico-At one time, ophthalmologists may have considered patients with dry eye a real nuisance. There wasn't much hope of curing their symptoms and they took up a lot of chair time.
Today, dry eye sufferers can obtain relief and become advocates for ophthalmologists' practices, according to practice management consultant James A. Rienzo.
The number of individuals with dry eye disease has reached 4.3 million in the United States. Seven to 10 million people have symptoms that require the use of artificial tears. Of people age 55 and older, about 5% to 15% have experienced moderate to ...