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Article: MEDIA LITERACY, GENERAL SEMANTICS, AND K-12 EDUCATION

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et Cetera
Article date:
April 1, 2004
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WHEN THE Norrback Avenue School in Worcester, Massachusetts, opened its doors in a new building in September of 1999, it had reinvented itself as an innovative magnet school program designed to integrate the study of communication into the elementary school curriculum. In this school, six communication themes are emphasized: public speaking, dramatics, publishing, media analysis, media production, and telecommunication. In the primary grades, children analyze a wide range of different communication forms, including books, newspapers, magazines, e-mail, advertising, videotapes, radio, and audiotapes. They learn to appreciate that images are constructed messages, that photographs, films, and ...

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