Article: National breastfeeding Awareness Week

BREASTFEEDING

National Breastfeeding Awareness Week (NBAW) 2004 will take place from 9 to 15 May 2004. This year's campaign aims to encourage mothers and mothers-to-be to give breastfeeding a go! The campaign objective supports the government's targets to increase breastfeeding initiation rates by two percentage points per year by 2006. The focus is particularly on younger mothers and those who are least likely to breastfeed, by highlighting the benefits of breastfeeding for both mother and baby. To try to get pregnant mums thinking about feeding options much earlier, this year's Breastfeeding Awareness Week materials will follow mothers from the point of first scan to two weeks after the ...

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