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Old logos deleted as financial institutions refocus on retail
- Article from:
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Bank News
- Article date:
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June 1, 2004
- Author:
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Copyright informationCopyright Bank News, Inc. Jun 2004. Provided by ProQuest LLC. (Hide copyright information)
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The capital-letter graphic gets a makeover
Financial institutions, for decades straining to project an image of strength and stability, inviting the perception that flash and sizzle were the ploys of clothing stores and fast-food chains, are now moving rapidly to transform their image. Ironically, banks and credit unions arc adopting many eye-catching interior design techniques perpetually popular in other retail businesses.
Gone are many of the traditional images of financial institutions: the logo as the bank's first letter in a muscular font, the massive vault door visible from the branch entrance, and the inches-thick glass separating teller from customer. In their place, many retail ...
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