Article: Handbook of Public Relations

Article: Public Relations in Taiwan: A 2005 Version
Public Relations Quarterly;  December 1, 2004 ;     700+ words ... ... the process of globalization, public relations practice has become very internationalized. Therefore, understanding public relations practices in different cultures is very important for public relations scholars and practitioners. Because ...

Article: Public relations research expected to grow ...
PR Newswire;  June 9, 1988 ;     700+ words ... ... ADVANCE FOR AYEMS, FRIDAY, JUNE 10/ PUBLIC RELATIONS RESEARCH EXPECTED TO GROW DRAMATICALLY ... NEW YORK, June 9 /PRNewswire/ -- Public relations research and measurement -- long ... today (June 10). The survey of public relations professionals in 253 major corporations ...

Article: Public relations editorial roundtable
The Business Journal - Central New York;  May 12, 1997 ;     700+ words ... ... attention, many clients have considered public relations an afterthought, if they consider ... advertising agencies and a professor of public relations came together with Norman Poltenson ... to discuss the past and present of public relations, its goals and outcomes, and what ...

Reference Information: Public relations specialists
Occupational Outlook Handbook;  January 1, 1998 ;     700+ words ... ... Significant Points * Employment of public relations specialists is expected to ... with degrees in journalism, public relations, advertising, or other communications-related fields. Public relations work experience in gained as ...

Article: Public relations: A tool you should not overlook: ...
Automatic Merchandiser;  April 1, 1995 ;     700+ words ... ... telemarketing and direct mail) and public relations. Most vending operators are familiar ... few are aware of the benefits of public relations. This article will provide some hints on how a public relations program can complement your marketing ...

Article: Public relations strategies for small business ...
Public Relations Quarterly;  October 1, 1996 ;     700+ words ... ... from a marketing orientation to a public relations orientation, but Daft and Lewin ... It is my contention that effective public relations strategy for small business will be ... global organizations environment. Public relations is an unavoidable function in any ...

Article: Public relations executives view the curriculum: A ...
Journalism & Mass Communication Educator;  January 1, 1998 ;     700+ words ..."The problem with public relations education is this: When you've taken one public relations course, you've taken them both ... in the survey to be discussed here, public relations is the fastest-growing area of study ...