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Article: Direct Mail's Future Revealed in GAMIS Study
- Article from:
- GATFWORLD
- Article date:
- August 1, 2004
- Author:
CopyrightCopyright Graphic Arts Technical Foundation Aug 2004. Provided by ProQuest LLC. (Hide copyright information)
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A new study published by the Graphic Arts Marketing Information Service (GAMIS), a special interest group of PIA/GATF, provides an indepth look at direct mail. Kubas Consultants, Toronto, Canada, completed the research for The future of Direct Mail. This study provides market size estimates, industry trends, and demand forecasts through 2010, as well as insights about advertisers' attitudes and usage of direct mail.
According to Kubas, direct mail will represent about $36 billion, or 10% of all U.S. media and marketing expenditures in 2004. Direct mail expenditures will continue to experience above-average growth, projected at 5.6% per annum in real terms over 2004 to 2007. In Canada, 2004 ...