Articles > Business magazines > Economics magazines > GATFWORLD articles > August 2004

Article: Direct Mail's Future Revealed in GAMIS Study

Article from:
GATFWORLD
Article date:
August 1, 2004
Author:
Copyright

A new study published by the Graphic Arts Marketing Information Service (GAMIS), a special interest group of PIA/GATF, provides an indepth look at direct mail. Kubas Consultants, Toronto, Canada, completed the research for The future of Direct Mail. This study provides market size estimates, industry trends, and demand forecasts through 2010, as well as insights about advertisers' attitudes and usage of direct mail.

According to Kubas, direct mail will represent about $36 billion, or 10% of all U.S. media and marketing expenditures in 2004. Direct mail expenditures will continue to experience above-average growth, projected at 5.6% per annum in real terms over 2004 to 2007. In Canada, 2004 ...

Read all of this article with a FREE trial

Related newspaper, magazine, and journal articles:

Article: Improving direct mail prospecting: when well ...
Franchising World;  October 1, 2001 ;     700+ words ... ... do this is through direct marketing and, more specifically, direct mail. Direct marketing is an effective way ... According to the Direct Marketing Association, the ... dollar spent in 1999 on direct mail, brought in more ...

Article: Return to spending; Direct marketers feeling the pressure from ...
BtoB;  October 11, 2004 ;     700+ words ... ... Byline: Carol Krol Direct marketing spending is on ... old-fashioned direct mail. Despite indications ... increase spending on direct mail this year, beating ... according to a direct marketing trend survey published ... Kern Direct, a direct marketing advertising ...

Article: Green Thumb.(fundraising via direct mail ...
The Non-profit Times;  January 15, 2001 ;     700+ words ... ... executives attending The Direct Marketing Association of Washington ... Bachurski, who has created direct mail programs for numerous organizations ... telemarketing; that includes your direct mail solicitation and your email ... send them is if they were direct mail ...

Article: Direct mail: predicting success.(direct ...
Air Conditioning, Heating & Refrigeration News;  June 24, 1996 ;     700+ words ... ... radio have a role in a direct marketing campaign? The problem ... However, the typical direct mail message can't be ... to communicate the direct mail message effectively ... circumstances, though, the direct marketing campaign for an independent ...

Article: MarketsOnDemand Management Team Poised To Bridge the Gap Between ...
Business Wire;  March 28, 2001 ;     700+ words ... ... derived, permission-based direct marketing information and data solutions ... vision of the future of direct marketing, the team is already fulfilling ... gap between traditional direct mail and online direct marketing," said Tony Priore ...

Article: Direct mail: the workhorse of direct ...
Target Marketing;  August 1, 1995 ;     700+ words ... ... America uses direct mail - including mom ... century, the Direct Marketing Association seems ... session devoted to direct mail? This publication ... cornerstones of all direct marketing. Franklin ... if present." DIRECT MAIL TODAY Sizewise ...

Article: Direct Mail Express grows color ...
M2 Presswire;  November 6, 2003 ;     700+ words ... ... November 2003-XEROX: Direct Mail Express grows color direct-marketing business with four Xerox ... DAYTONA BEACH, Fla. - Direct Mail Express has purchased three ... DME creates integrated direct mail, telephone, and Internet ...

Article: SPECIAL REPORT - DIRECT MARKETING: Cold comfort for ...
Marketing Week;  July 28, 2005 ;     700+ words ... ... David Reed If direct mail sneezes, does the rest of direct marketing catch a cold ... figures showing that direct mail volumes declined ... data director at direct marketing agency Presky ... plays catch-up. Direct mail will only remain ...

 
 
Newsweek Harper's Magazine The Washington Post Chicago Tribune Crain's Chicago Business PRNewswire Pediatric News The Nation Advertising Age The Economist (US) A FREE trial gives you access to over 80 million articles! Access over 6,500 publications with a FREE trial!

Find articles, research, and archives