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Gamer Blizzard Dodges Vivendi Cuts
- Article from:
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Orange County Business Journal
- Article date:
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July 26, 2004
- Author:
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Copyright informationCopyright CBJ, L. P. Jul 26-Aug 1, 2004. Provided by ProQuest LLC. (Hide copyright information)
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It's nice being the favorite child- just ask Irvine video game maker Blizzard Entertainment Inc.
Earlier this year, rumors were swirling about Blizzard's status under struggling parent Los Angeles-based Vivendi Universal Games Inc.
Vivendi's video game sales sank 28% to about $700 million last year and the company reported an operating loss of $250 million. A year earlier, Vivendi had posted a profit of 7 $77 million.
The problem: a lack of hit games.
In fact, the performance of Vivendi's game unit was so bad that it made it an unattractive acquisition candidate during bidding for the entertainment units of its French parent, Vivendi Universal SA. (Vivendi ended up selling its movie studio, ...
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