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Morphing: The Leading Edge of Organizational Change in the Twenty-first Century
- Article from:
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Organization Development Journal
- Article date:
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October 1, 2004
- Author:
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Copyright informationCopyright O D Institute Fall 2004. Provided by ProQuest LLC. (Hide copyright information)
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Abstract
Incremental and "start-stop" models and methods of change developed during the Industrial Age are insufficient to address the needs of contemporary organizations operating in hyperactive environments. The concept of continuous whole-system change or "morphing" is introduced along with the basic ideas, principles and requirements for how to engage in it. Implications for organization development, including needs for new theories and practices of organizational consulting and change are identified and discussed.
A central preoccupation of organization development is dealing with organizational change. Over the years, organizational theorists and organization development consultants ...