Article: HEALTHY HAIR

Article: Frieda Aims for the Masses.(John Frieda ...
WWD;  April 25, 2003 ;     700+ words ... ... convenience, this coupling between John Frieda Professional Hair Care and Kao Corp ... advertising outreach is a big one for John Frieda, since the brand's ad budget barely ... based Kao Corp. But for 2003 and 2004, John Frieda's new parent, which domestically ...

Article: KAO CORP. SNARES JOHN FRIEDA HAIR CARE BRAND FOR ...
WWD;  August 2, 2002 ;     700+ words ... ... being snapped up -- Kao plans to buy John Frieda Professional Hair Care for $450 million ... Gamble last spring. The purchase of John Frieda Professional, a $160 million company ... the technology Kao can bring to the John Frieda brand. Kao's most notable innovations ...

Article: John Frieda: Brands In Demand; Loss of bidding war ...
Advertising Age;  May 12, 2003 ;     700+ words ... ... into the arms of the fast-growing John Frieda brand. Kao was on the brink of landing ... Clairol, Kao in August 2002 bought John Frieda Professional Hair Care. With sales of $160 million, John Frieda had 10% of Clairol's sales, and ...

Article: Analysis: Kao tries to restore gloss to Frizz-Ease.(John ...
Marketing Week;  March 29, 2007 ;     700+ words ... ... creativity in the premium haircare sector, John Frieda has been forced to revamp its flagship ... month and aims to refocus on the core John Frieda Collection rather than individual products ... strategy follows the acquisition of John Frieda, which was the first independent ...

Article: Get the Forecast on Frizz This Summer with The John ...
PR Newswire;  July 5, 2005 ;     700+ words ... ... don't let your hair style suffer. John Frieda(R) Frizz-Ease(R) is teaming ... a weather forecast and this summer, John Frieda(R) Frizz-Ease(R) is here to ... Emergency, or just in a Frizz Advisory, John Frieda(R) Frizz-Ease(R) has the products ...

Article: FRIEDA GETS RELAXED.(John Frieda Professional Hair ...
WWD;  September 28, 2001 ;     700+ words ...NEW YORK -- John Frieda Professional Hair Care, never a company ... relaxed hair. According to research at John Frieda Professional, approximately 70 percent ... that Frizz-Ease began attracting, John Frieda Professional launched Extra Strength ...

Article: WIN THE ULTIMATE MAKEOVER; Three lucky readers will be whisked to ...
The Mail on Sunday (London, England);  March 11, 2007 ;     700+ words ... ... bestselling Frizz-Ease range from John Frieda (Thermal Defence Serum, created to ... rays and heat damage), YOU and the John Frieda Hair Company are offering three readers ... to New York to visit Serge Normant at John Frieda's New York salon, to be restyled ...