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How do we get more visitors to our Web site?

"We've only had 632 visitors to our web site in six months.

What can we do to get more traffic? After a company web site has been up for awhile, there's a wake-up call. It's not working like we assumed it would. We built the site, but no one is coming.

This is the most often-- heard complaint today. Once it becomes clear the only visitors are eithey company employees or those who landed on the site by accident, someone starts making noises about "getting on the search engines" as the solution to the no-traffic problem.

It isn't surprising that the World Wide Web is littered with thousands of dead sites that have been virtually abandoned by the disillusioned. It's easy to spot them - they ...

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