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POP ART
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Artforum
- Article date:
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October 1, 2004
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Copyright informationCopyright Artforum Inc. Oct 2004. Provided by ProQuest LLC. (Hide copyright information)
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INTRODUCTION JAMES MEYER
We do not often associate Clement Greenberg with Pop. The great champion of Abstract Expressionism never published an essay on the subject, and occasional remarks in interviews and texts in John O'Brian's indispensable anthology of the critic's writings suggest a definite disdain for the phenomenon (the early work of Jasper Johns being a decided exception). Yet the reasons for this distaste are not entirely clear. We know that the author of "AvantGarde and Kitsch" was no fan of mass culture, nor of the "middlebrow" poetry and fiction published in journals like the New Yorker and the Saturday Evening Post. Kitsch, in Greenberg's sense of the word, denoted a watering ...
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