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VDP Opportunities with Digital Printing

A study published in 2004 by the Graphic Arts Marketing Information Service (GAMlS) provides an inside look at color variablo-data-printing opportunities. PIA/GATF's Digital Printing Council (OPC) also provided support for this study.

Research for Variable Data Imaging Opportunities with Digital Printing Presses was completed in late 2003 by INTERQUEST, Charlottesville, VA. This in-depth study analyzes the marketplace; for transactional and personalized promotional communications, or color variable data printing (CVDP) in North America, examines current activities, and provides trend and forecast data through 2007 for key industry sectors.

INTERQUEST conducted openended discussions with ...

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