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Article: How to build visibility for your practice's Web site
- Article from:
- Ophthalmology Times
- Article date:
- December 1, 1999
- Author:
CopyrightCopyright Advanstar Communications, Inc. Dec 1, 1999. Provided by ProQuest LLC. (Hide copyright information)
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Tech Talk
The Internet is becoming more crowded every day-more than 800 million Web pages are posted. It is easy for a practice's Web site to become hidden among this mass of cyberspace. To ensure heightened visibility of your Web site, take full advantage of both free listings and directories.
Tracking
Before implementing an Internet marketing strategy, it is important that your practice have the proper tools to track visitors to the Web site. Asking the patient-"How did you hear about our practice?"-is insufficient to determine the effectiveness of any marketing campaign, particularly one that involves electronic media.
The organization hosting your Web site should tell you about the ...