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The role of senior management and team leaders in building collaborative new product teams
- Article from:
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Engineering Management Journal
- Article date:
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June 1, 2001
- Author:
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Copyright informationCopyright American Society for Engineering Management Jun 2001. Provided by ProQuest LLC. (Hide copyright information)
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Abstract
Most high-technology firms expect cross-functional new product teams to accelerate product innovation, increase creativity, and cut costs. However, the mere formation of teams seldom produces such results. This article reports findings from a recent study of new product development processes in 10 high-technology firms and highlights the actions of senior management and team leaders that are associated with highly collaborative new product teamwork.
Introduction
Cross-functional teams have emerged as the structural mechanism of choice for managing new product decision-making and organizing its workflow in a large number of high-technology organizations (Ancona and Caldwell, ...