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Article: Birth of a Salesman: The Transformation of Selling in America
- Article from:
- Business History Review
- Article date:
- October 1, 2004
- Author:
CopyrightCopyright Harvard Business School Autumn 2004. Provided by ProQuest LLC. (Hide copyright information)
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Birth of a Salesman: The Transformation of Selling in America. By Walter A. Friedman. Cambridge: Harvard University Press, 2004. 368 pp. Illustrations, notes, index. Cloth, $27.95. ISBN: 0-674-01298-4.
Compared to the rapidly mounting stack of books on the history of American advertising, the topic of the evolution of personal selling has inspired only a small number of volumes. Walter A. Friedman's new book makes a sizable contribution to righting that balance. Broadly conceived and engagingly written, Birth of a Salesman is likely to stimulate further study of this important element in the marketing mix.
From nineteenth-century peddlers and book canvassers through the National Cash ...