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Manufacturer And Reps Working Together Hit The Mark

Visitors to Birchwood casey's web site (www.birchwoodcasey.com) are treated to an electronic target-shooting game. Players are expected to quickly and accurately hit a target mounted on a barn.

While the manufacturer and its more than 40 reps may not be necessarily playing that game, both consistently hit the mark when it comes to building and strengthening their business relationships.

Since 1948, Birchwood casey, located in Eden Prairie, Minnesota, has been providing a variety of gun-care products for professional gunsmiths, shooters and collectors. Among the products are guncleaning solvents, stock finish, bluing, lubricants and rust preventives. They also have a large line of targets ...

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