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Article: Food industry is making America fat
- Article from:
- USA TODAY
- Article date:
- August 1, 2001
- Author:
CopyrightCopyright Society for Advancement of Education Aug 2001. Provided by ProQuest LLC. (Hide copyright information)
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The American Institute for Cancer Research (AICR) is asking Americans to buck a food industry trend that is contributing to the nation's obesity epidemic. "Value marketing" appeals to the consumer's desire for bargains by offering more product for less money. AICR Director of Nutrition Education Melanie Polk maintains that this marketing strategy is having a measurable and unfortunate long-term effect on national health.
As "family-sized" packaging began appearing in supermarket aisles, "supersizes," "value meals," and other oversized portions became commonplace in the nation's eating establishments. Polk wants Americans to understand that this kind of targeting by food manufacturers, ...