Article: Hats On; Local milliners explain the power of the chapeau

There are two kinds of people in the world of hats: the faithful and the converts. Some say they're just not hat people at all. But, according to a few local hat makers and dealers, maybe they just haven't found the right hat yet.

The Hat Faithful

"We take people who are petrified and make them hat fanatics," says JD Noble of the Santa Fe Hat Company, with a hint of evangelical glee.

Presiding over a historic space just off the Plaza, a building that until recently was known as the old Montecristi hat shop, Noble and Valeria Alarcón-Gibbons of the Santa Fe Hat Company (an offshoot of the Montecristi Custom Hat Works) have set out on a mission to educate and deliver the sophisticated gospel ...

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