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CITY TO WATCH: NEWPORT BEACH
- Article from:
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Orange County Business Journal
- Article date:
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December 20, 2004
- Author:
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Copyright informationCopyright CBJ, L. P. Dec 20, 2004-Jan 2, 2005. Provided by ProQuest LLC. (Hide copyright information)
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Newport Beach long has held the No. 2 spot behind Anaheim in Orange County's convention market, boasting 132,000 square feet of meeting space in its six major hotels. But the lion's share of the city's 3 million annual visitors are leisure travelers.
Now Newport has been put in the spotlight by Fox's "The O.C.," which reminds viewers on a weekly basis about the pleasures of living and playing in Newport Beach.
The city is trying to cash in on the hype.
"We'll try to leverage as much as we can with 'The O.C.,'" said Marta Hayden, executive director of the Newport Beach Conference & Visitors Bureau.
Newport already has hosted the cast of "The O.C." for golf and a tour of the real OC spots ...
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