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Article: United Church ad too controversial
- Article from:
- The Weekly Gleaner
- Article date:
- December 9, 2004
CopyrightCopyright The Gleaner Company Dec 9-Dec 15, 2004. Provided by ProQuest LLC. (Hide copyright information)
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The CBS and NBC television networks are refusing to run a 30-second television ad from the United Church of Christ because its all-inclusive welcome has been deemed "too controversial."
The ad, part of the denomination's new, broad identity campaign set to begin airing nationwide on Dec. 1, states that - like Jesus - the United Church of Christ (UCC) seeks to welcome all people, regardless of ability, age, race, economic circumstance or sexual orientation.
According to a written explanation from CBS, the United Church of Christ is being denied network access because its ad implies acceptance of gay and lesbian couples - among other minority constituencies - and is, therefore, too ...